Opinion
How to Design Hats for Tourists That Reflect a Utah Destination
Utah is currently one of the most sought-after destinations for people who flock to the area for mountain views and some of the world’s best outdoor experiences. Salt Lake City is also cultivating quite a reputation for its culinary delights and entertainment options. Creating custom hats for tourists gives your company an edge on marketing while also increasing profits through gift shop sales.
Pick a Hat Style that Fits the Activity
Tourists choose Utah as their destination for a wide range of reasons. If you own a ski shop, then it makes sense to include branded knit caps in your plans. Meanwhile, you can’t go wrong with a traditional ball cap. Creating custom ball caps can help you appeal to families, hikers, and people who can’t wait to go fishing. Visors are also customizable, which is perfect for selling in recreational adventure gift shops or at sporting events.
Include a Beehive Theme
The state’s motto of “industry” is supported by its title of being the “Beehive State.” You can tap into this theme by including a beehive or some bees on your hats as a main part of the image. Designing hats with this theme is a great way to encourage groups of tourists traveling together to buy the same hat, to stimulate sales.
Embroider the City Name
Salt Lake City isn’t the only big name that tourists flock to each season. You’ll also find outdoor adventurers visiting Moab to go off-roading and Provo for scenic mountain experiences. Including the city name on the hats turns them into memorable keepsakes that people will buy as souvenirs for their trips.
Display a Utah Mountain Scene
When people think of Utah, they often imagine mountain scenes along with the beautiful red rocks that are found in the southern region. Both options are great ideas to include on hats for tourists. As you create a mountain scene, remember to base it on the activities and interests of the target audience. You can also include skis, off-roading vehicles and hiking boots, or a compass in the design to emphasize your business’s industry. You could also display peaks from one of Utah’s national parks.
Integrate Other State Symbols and Imagery
The Sego Lily is another image that holds special meaning in Utah. The flower symbolizes peace and survival, and you can’t beat the pretty image it creates on a hat. Quaking aspen trees are another plant that people associate with the state, and they look beautiful on hats that you can sell to people who have come to visit the mountains. Depending on your location, you might also opt for a desert theme that shows various plants and animals that are common in the state.
One of the best things about marketing in Utah is that you don’t have to look far for inspiration. Tourists visiting the state are always looking for sportswear and gear that they can use as they ski, hike, and enjoy other outdoor pursuits in the area. Finding the images that align with your brand while inspiring people to think of Utah helps you create hats that people will be excited to wear.
